RevOps · Remote · Tools
Revenue Operations · Remote Work · Systems & Tools

THINKING
OUT LOUD,IN WRITING.

I talk a lot because I think out loud — it's how I learn best. Writing is the same thing, just slower. Here you'll find my thoughts on RevOps, async work, the tools I'm playing with, and the occasional book review.

🌍
12 years of customer service, sales development, and revenue operations — across time zones and languages, and with a master's in Psychology that explains more about systems architecture than you'd expect.
"Good is good enough." I write it on my vision board. I'm still not convinced.
// From Hello World, first post · Feb 2026
Latest writing
About
Ana Catarina Miranda
// Senior Sales Systems Manager

I’m Catarina, a Portuguese now living in The Netherlands, who moved from Sales Development to Revenue Operations three years ago and who's still learning every day. I'm writing about it here.

I believe the place where you're born shouldn't dictate your wealth. Building the systems that make globally distributed teams actually work is my small contribution to that.

Outside of work: books, music, improv theather, cooking, weightlifting, training my dog, and learning about tech, psychology, and the many ways we work and build relationships.

Daily stack
A tool will not fix a broken process.
LeanData
Certified in Orchestration and BookIt. Translating requirements from cross-functional teams into routing logic and scheduling flows that work and create revenue.
Outreach · BoringPlugins
Admin and Prospecting Specialist. Sales engagement, email deliverability, and workflow automations — so every revenue team speaks with the same voice.
ZoomInfo · Lusha · LeadIQ · Sales Navigator · Kernel
The enrichment stack. Building and maintaining the data orchestration integrated with Salesforce so revenue teams work with good data, not gibberish.
Notion AI · Slack
Verified documentation and AI agents as a first layer for enablement. If you have to ask the same question twice, it should already be a resource.
WORDS,
ONCE IN
A WHILE.
NO SPAM.

I write when I have something to say — about RevOps, async work, tools I'm playing with, or books I can't stop thinking about. Subscribe and it lands in your inbox when it's ready.

// No frequency promises. Just good writing, when it happens.